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Dr. Ryan Lunsford, Associate Professor of Business at the University of the Incarnate Word in San Antonio, Texas, presented “Differentiation In The United States Rental Car Industry” on January 5, 2016 at the International Academic Business Conference in Orlando, Florida. The project was the culmination of a three year project that involved two UIW graduate students, Maria Noriega Fee and Michelle Senser, and studied the $26 billion industry in detail.
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